Hundreds of thousands of single use plastic water bottles get thrown away at a marathon.
Runners need to stay hydrated.
But is all that single use plastic really necessary?
It's sure not healthy for the planet.
At the London Marathon, runners reached for something new...
Not just new, but revolutionary.
Ooho pods are tiny capsules of water wrapped in a membrane made from seaweed and plants. Runners can eat the whole thing or compost it, and it breaks down naturally within weeks, leaving behind zero waste.
In 2019, at the London Marathon alone, more than 30,000 pods were handed out, cutting down over 200,000 plastic bottles on race day. Hydration became not just functional, but fun, sip, bite, drink, and keep running.
Ooho pods, created by London startup Notpla, are proof that when we reimagine daily rituals, we can make massive shifts in waste reduction. What started on marathon routes has now expanded into food delivery packaging, takeaway containers, sachets, and even films, all powered by seaweed. It’s innovation rooted in nature, designed to replace single-use plastics at scale.
Why is this a win?
You see, seaweed is abundant, renewable, and compostable. Unlike plastic, which lingers for centuries, seaweed packaging disappears in weeks. It’s the kind of creative solution that shows us what’s possible when we design with the planet in mind.
At Weightless, we believe in the same philosophy: using less water, less waste, and products that lighten our footprint. From marathons to laundry rooms, the message is clear — the future of “single-use” can be smarter, cleaner, and circular.
Hydration that’s sustainable... that's a #WinForThePlanet !